Materials

W H Y M E R I N O ?

Don’t be sheepish, we know why. We may be biased but we know merino is the best fibre available for outdoor apparel. It manages moisture better than cotton, it is smarter than synthetics and is more comfortable in any weather condition.

Unlike synthetics, merino is an active fibre that reacts to changes in body temperature so it helps you stay warm in the cold, and cold in the hot. No one likes smelly feet. Merino wool can absorb moisture vapour which means less sweat on your body making merino socks odourless. As well as keeping you looking fly we also care about mother nature.

Our merino wool is an entirely natural and renewable fibre. When your socks are full of holes and you are ready to let go, they will naturally decompose in soil in a matter of years, slowly releasing nutrients back into the earth. Now that is Pretty Fly.