Our Story Keep warm, stay cool Pretty Fly premium merino socks are designed for discerning adventurers; explorers who appreciate form as they do function. Sustainably produced at 87% merino wool, our super soft socks have one of the highest merino blends on the market.

This makes each sock ultra-breathable, odour defying, and temperature regulating. Pretty Fly are stylish socks to take you from rugged coasts to alpine lakes and every river and stream in between. No matter how far you venture, Pretty Fly keeps comfort and style close.

Made in NZ from locally sourced merino wool.